SAXX
BALLS OUT
To live your coolest life you gotta live it balls out. Embracing a mindset of fuck it up isn’t enough, you must embody that put it all out there attitude to really be alive. And we’ve designed our underwear with your nuts in mind. By wearing a pair of Saxx, your balls can finally drop and turn into big boys they were meant to be.
01
THE FUCKING FLAGSHIP
We’re going for it. We’ll strongly urge Saxx to open its first flagship store in NYC. With purchase, customers can access the Ball Support Center - a health and wellness extension focused solely on your nuts. We will be offering ball facials with exfoliants and masques, waxing, and cryotubes for a quick cool shot to the crotch, and other treatments to keep the boys ready for their big break.
02
SAXX X LEGACY
With the purchase of a Saxx 3 pack, you will receive a Legacy Today kit, the golden standard of home sperm test kits so you can get a better grip on the sitch that is your seminal journey. If your results are less than adequate you will receive a membership to the Ball Support Center where we’ll work together to resupply your sack.
03
ARTE MACABRE
Faulty sperm is responsible for up to 50% of infertility in couples. To drive this home we will ask Saxx to commission Aneesh Kapoor, an artist notorious for his big shiny balls, to create a series of oversized, deformed, reflective sperm on random corners.
04
SQUISHED TOO TIGHT
We’ll push Saxx to team up with Squishmellows to produce limited edition, funky and defunct spunk.
05
THE GOD OF FATHERS
Nick Cannon hosts a special social media series on the ways he keeps his twin-turbo engines at peak performance and how you, too, can leave behind an impressive genetic legacy.