BUMBLE GOLD
STAY GOLDEN
More than 40% of Americans aged 65 and older report feeling lonely, and loneliness has been proven to be the worst comorbidity. The best remedy for loneliness is finding a companion. That’s why we created Bumble Gold, to empower seniors to get out there and find the connections they need to thrive.
TAKE A SEAT,
HAVE A SWIPE
Bumble Gold’s interface allows for our elder community members to get a taste of modern dating action at their own leisure.
01
GOLDEN HOUR
Let’s start by throwing a party. This event will target young Bumble users to grab their single grandparents and/or other lonely seniors and bring them to the mingle. At this intergenerational event, the younger users will help the older users fill out their profiles, teaching them all the online dating skills they’ve developed and honed over their few years.
02
SENIOR SPRING BREAK
Bumble Gold invites you to tour the Italian Riviera with Virgin Voyages on Senior Spring Break. Sunbathe on the beaches of Sardinia, wander the cliffs of the Amalfi, enjoy the original pizza on the streets of Naples, and do it all while cruising the pool deck for your next relationship.
03
We’ll push to team up with the online flower delivery service The Bouqs Company to create a special line of Bumble Gold Bouquets. An integrated arm will enable you to send flowers directly from the app.
04
GOLD ON THE GO
Introducing the Bumblemobile, the ultimate in accessibility for our available singles. In traffic, an oversized screen will scroll through some of the most eye-catching candy we have to sample. When stationary the back opens to reveal a bar with a retractable awning and lighting for shade and ambiance.